Founder, Yellow Door & Living Room Abuja

Jade came to Mr. Mufasir looking for visuals that matched the energy and authority she already carried in real life.

As the founder behind Yellow Door and Living Room Abuja, she had already built spaces people genuinely wanted to be part of. Creators, entrepreneurs and professionals were already engaging with the brand. The next step was making her public presence feel just as strong, recognizable and memorable as the rooms she had built offline.

The direction for the shoot focused on power, authenticity and presence.

The goal was to create visuals that felt confident, magnetic and unmistakably her.

From the styling to the pacing of the session, the experience was designed to feel relaxed, collaborative and natural while still producing campaign-level imagery that could work across:
social media,
LinkedIn,
print media,
brand partnerships,
and future public-facing opportunities.

The final images balanced warmth with authority in a way that reflected both the founder and the culture surrounding the brand.

“WOWWWWWW who’s that girl?! I need to know her.”

That was the energy we carried into the campaign.