Founder, Mint Organic Care & Mint Care Co.

Janada came to Mr. Mufasir at a defining milestone in her business journey.

After ten years of building Mint Organic Care into a trusted wellness and lifestyle brand, she was entering a new season of expansion, including new partnerships and the opening of a Lagos store. The project became an opportunity to document both the growth of the business and the woman leading it.

The direction of the campaign focused on creating visuals that felt clean, modern and grounded in the brand’s philosophy of sustainable luxury.

From the beginning, the goal was larger than simply updating photographs.

The work was about reinforcing Janada’s presence as a founder within the wellness and beauty space while creating assets that could support:
brand communication,
personal visibility,
store expansion,
media features,
social campaigns,
and future partnerships.

The visual language combined softness with structure:
natural textures,
plant-based elements,
minimal styling,
and intentional details that reflected the calm confidence of the Mint Organic Care brand.

Across the session, the focus remained on helping the work feel elevated without losing its warmth or authenticity.

The final campaign positioned both the founder and the brand in a way that felt aligned with the next decade of growth.

“They should feel inspired by the brain behind the brand.”

That became the foundation of the visual direction.